Differentiation and pricing power of online retailers
نویسندگان
چکیده
منابع مشابه
Online versus In-Store: Price Differentiation for Multi-Channel Retailers
Pure-play online retailers have created pressure on traditional bricks-and-mortar retailers forcing many of them to move to a multi-channel business model to provide customers online storefronts in addition to local physical stores. Conventional wisdom suggests that online prices be lower than instore prices. This study investigates whether multi-channel retailers follow such clear-cut pricing ...
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ژورنال
عنوان ژورنال: Frontiers of Business Research in China
سال: 2019
ISSN: 1673-7326,1673-7431
DOI: 10.1186/s11782-019-0051-4